January 2023

A pivotal moment of mainstream adoption, marked by surging consumer interest—with reported intentions to purchase EVs jumping from 1% to 42% of survey respondents—driven largely by improved affordability through Chinese manufacturing and strategic price cuts from Tesla. Infrastructure expansion features prominently, with charging networks growing more accessible through initiatives like Tesla's Supercharger pilot program and emerging mobile charging services, though real-world challenges including charger reliability and holiday queuing underscore the system's growing pains. The collection also highlights sectoral diversification beyond passenger vehicles, encompassing major industrial electrification projects in mining, pioneering applications in maritime transport and viticulture, and the announcement of a battery gigafactory in Geelong, collectively suggesting that electric mobility has transitioned from niche enthusiasm to a transformation touching multiple facets of Australian industry and daily life.